Phase 1: Concept Development

Who are we?
What concept(s) do you think represent the Wikimedia movement?

During the past two months we have developed 23 concepts together with 97 members of the Wikimedia community, reflecting 41 nations. Now, we ask you to take part in the process by reviewing the concepts you think represent the Wikimedia movement.

These concepts will be available to review and provide feedback on until Tuesday, March 17th Friday, March 20th.

Thank you for your likes and feedback! All responses are now in review.

An introduction to concepts

What is a concept?

A tool making the complex more understandable.

Concepts make complex subjects more understandable. They manage to consolidate vast amounts of facts, data and details into a singular definition in its context. By creating concepts we allow ourselves to acknowledge the complexity yet dare to step away from differences and look for similarities that binds it all together.

What makes a good concept?

A tool that informs decisions and generates meaning.

We use concepts as tools that help guide the design process. A concept is a foundation that informs naming conventions, visual decisions and design systems. A good concept manages to encompass all insights and definitions created from the participants in our workshops, at the same time generate more meaning.

How do we create concepts?

Using a tested methodology created by Snøhetta and SINTEF.

Creating a new visual identity for the Wikimedia Movement, we use the methodology developed by Snøhetta together with SINTEF, Scandinavia’s largest independent center for applied research, technology and innovation.

We invited a broad representation of the community to co-create concepts with us in total 8 workshops that answers the question “Who are we?”. The workshops included breaking into small groups working in the phases — Prepping, Zooming out and Getting physical — in which we dissected the brand through a pictogram session, leveraged on the findings through conceptual springboards and finally physically and verbally prototyped one concept per group. This resulted in a total 23 concepts, created by 97 participants from 41 nations. These concepts are now being published for feedback, which will allow us to consolidate the most representative concepts into one unified concept.

Read more about how we conduct our workshops

The process so far

  • Strategy

    Building on a year of brand research, strategic planning and community consultation, this project invites members of the Wikimedia movement to collaborate on an updated movement identity

    View our strategy

  • Our story

    Knowledge is at the heart of human progress. It is only when we move away from the individual opinions that we can chart a path together

    Read the full story

  • Workshops in Oslo, Norway

    2 workshops, 30 community members, 16 nations

    Read the summary

  • Online workshops

    4 online workshops, 27 participants, 13 nations

    Read the summary

  • Workshops in Bengaluru, India

    2 workshops, 37 participants, 23 nations

    Read the summary

The next steps

These concepts will be available to review and provide feedback on until Tuesday, March 17th.

After that, Snøhetta will define one single concept based on feedback and the 23 concepts created by the community. The concept will work as a tool to inform the naming convention and design system moving forward in the process.

  • Phase 2: Naming Convention

    Define a naming convention that is based on the concept, predefined objectives and goals.

  • Phase 3: Design Development

    Develop a design rooted in the concept, the research, and the Movement’s 2030 needs that works as a tool for community goals.

  • Phase 4: Style Guides

    Gather the design elements, assets and tools on a digital platform in preparation for everyone in the movement to access and use.

Fire

Fire

“We are rebellious and boundless – not conforming to most norms”

Sum

Sum

“The sum of all collective work”

בעבודה

בעבודה

“We are a work in progress!”

Connections

Connections

“The flowing and interchange of knowledge”

Collaboration

Collaboration

“We keep adding things to contribute for the greater good”

Particle

Particle

“We are the sum of many things, not just one totality”

Universe

Universe

“We are built out of many parts – from the very big to the very small”

Galaxy

Galaxy

“As the Galaxy we are always in transformation”

Builders

Builders

"Working together with a central goal in mind”

Ocean

Ocean

“The Ocean is owned by everyone and should be accessible to anyone.”

Public. Good.

Public. Good.

“For the world, by the world”

Garden

Garden

“Made for people by people”

Beehive

Beehive

"Our members may be individuals, but the collaborative effect is huge”

نتكاتف

نتكاتف

“Working together towards a shared purpose”

Expand

Expand

“Flexible enough to provide new solutions”

Nurturing

Nurturing

“It is all about people contributing to a larger goal”

Mosaic

Mosaic

“We are all different; separate pieces with different origins, qualities and appearances. We come together as a whole”

وحدة

وحدة

“It is about coming together as a unit”

Galaxy

Galaxy

“There are so many elements that make up a galaxy that are vital for it to succeed.”

Ocean

Ocean

“An open space not owned by anyone.”

Rayonnement

Rayonnement

“We are collectively reaching out to people”

Honeycomb

Honeycomb

“Working individually with a common goal in mind”

Together

Together

“We are creating a formidable force by working together”