Who are we?
What concept(s) do you think represent the Wikimedia movement?
During the past two months we have developed 23 concepts together with 97 members of the Wikimedia community, reflecting 41 nations. Now, we ask you to take part in the process by reviewing the concepts you think represent the Wikimedia movement.
These concepts will be available to review and provide feedback on until Tuesday, March 17th Friday, March 20th.
Thank you for your likes and feedback! All responses are now in review.
An introduction to concepts
What is a concept?
A tool making the complex more understandable.
Concepts make complex subjects more understandable. They manage to consolidate vast amounts of facts, data and details into a singular definition in its context. By creating concepts we allow ourselves to acknowledge the complexity yet dare to step away from differences and look for similarities that binds it all together.
What makes a good concept?
A tool that informs decisions and generates meaning.
We use concepts as tools that help guide the design process. A concept is a foundation that informs naming conventions, visual decisions and design systems. A good concept manages to encompass all insights and definitions created from the participants in our workshops, at the same time generate more meaning.
How do we create concepts?
Using a tested methodology created by Snøhetta and SINTEF.
Creating a new visual identity for the Wikimedia Movement, we use the methodology developed by Snøhetta together with SINTEF, Scandinavia’s largest independent center for applied research, technology and innovation.
We invited a broad representation of the community to co-create concepts with us in total 8 workshops that answers the question “Who are we?”. The workshops included breaking into small groups working in the phases — Prepping, Zooming out and Getting physical — in which we dissected the brand through a pictogram session, leveraged on the findings through conceptual springboards and finally physically and verbally prototyped one concept per group. This resulted in a total 23 concepts, created by 97 participants from 41 nations. These concepts are now being published for feedback, which will allow us to consolidate the most representative concepts into one unified concept.
The process so far
Building on a year of brand research, strategic planning and community consultation, this project invites members of the Wikimedia movement to collaborate on an updated movement identity
Knowledge is at the heart of human progress. It is only when we move away from the individual opinions that we can chart a path together
Workshops in Oslo, Norway
2 workshops, 30 community members, 16 nations
4 online workshops, 27 participants, 13 nations
Workshops in Bengaluru, India
2 workshops, 37 participants, 23 nations
The next steps
These concepts will be available to review and provide feedback on until Tuesday, March 17th.
After that, Snøhetta will define one single concept based on feedback and the 23 concepts created by the community. The concept will work as a tool to inform the naming convention and design system moving forward in the process.
Phase 2: Naming Convention
Define a naming convention that is based on the concept, predefined objectives and goals.
Phase 3: Design Development
Develop a design rooted in the concept, the research, and the Movement’s 2030 needs that works as a tool for community goals.
Phase 4: Style Guides
Gather the design elements, assets and tools on a digital platform in preparation for everyone in the movement to access and use.