Who are we?
What concept(s) do you think represent the Wikimedia movement?

What is a concept?

A tool making the complex more understandable.

Concepts make complex subjects more understandable. They manage to consolidate vast amounts of facts, data and details into a singular definition in its context. By creating concepts we allow ourselves to acknowledge the complexity yet dare to step away from differences and look for similarities that binds it all together.

What makes a good concept?

A tool that informs decisions and generates meaning.

We use concepts as tools that help guide the design process. A concept is a foundation that informs naming conventions, visual decisions and design systems. A good concept manages to encompass all insights and definitions created from the participants in our workshops, at the same time generate more meaning.

How do we create concepts?

Using a tested methodology created by Snøhetta and SINTEF.

Creating a new visual identity for the Wikimedia Movement, we use the methodology developed by Snøhetta together with SINTEF, Scandinavia’s largest independent center for applied research, technology and innovation.

We invited a broad representation of the community to co-create concepts with us in total 8 workshops that answers the question “Who are we?”. The workshops included breaking into small groups working in the phases — Prepping, Zooming out and Getting physical — in which we dissected the brand through a pictogram session, leveraged on the findings through conceptual springboards and finally physically and verbally prototyped one concept per group. This resulted in a total 23 concepts, created by 97 participants from 41 nations. These concepts are now being published for feedback, which will allow us to consolidate the most representative concepts into one unified concept.

Read more about how we conduct our workshops

• Strategy

  Building on a year of brand research, strategic planning and community consultation, this project invites members of the Wikimedia movement to collaborate on an updated movement identity

  View our strategy

• Our story

  Knowledge is at the heart of human progress. It is only when we move away from the individual opinions that we can chart a path together

  Read the full story

• Workshops in Oslo, Norway

  2 workshops, 30 community members, 16 nations

  Read the summary

• Online workshops

  4 online workshops, 27 participants, 13 nations

  Read the summary

• Workshops in Bengaluru, India

  2 workshops, 37 participants, 23 nations

  Read the summary

These concepts will be available to review and provide feedback on until Tuesday, March 17th.

After that, Snøhetta will define one single concept based on feedback and the 23 concepts created by the community. The concept will work as a tool to inform the naming convention and design system moving forward in the process.

• Phase 2: Naming Convention

  Define a naming convention that is based on the concept, predefined objectives and goals.

• Phase 3: Design Development

  Develop a design rooted in the concept, the research, and the Movement’s 2030 needs that works as a tool for community goals.

• Phase 4: Style Guides

  Gather the design elements, assets and tools on a digital platform in preparation for everyone in the movement to access and use.