In many ways, defining a process to fit a organizational need, is a design in itself. A design process is not a ‘one size fits all.’ It has to be customized to a project’s unique objectives.
The process we laid out to evolve the brand identity system of the Wikimedia movement is particularly special. It has to encourage high involvement from those that know it best — the community; volunteers, donors and users, in more than 40 countries, and across digital and physical meeting places.
Good process encourages good results. If we want to make a brand to inspire the world to join the Wikimedia movement and set knowledge free, our process should model that kind of global collaboration!
Phase 0: Planning (completed)
Planning the process that is aligned with the set objectives and goals.
Phase 1: Workshop & Concept Development (in progress)
Gathering insight and aligning on a concept that will be the foundation for the work going forward.
Community involvement: Workshops, generating concepts and feedback on them
Phase 2: Naming Convention
Define a naming convention that is based on the concept, predefined objectives and goals.
Community involvement: testing proposals and directing improvements on naming conventions
Phase 3: Design Development
Develop a design rooted in the concept, the research, and the Movement’s 2030 needs that works as a tool for community goals.
Community involvement: design reviews and responses, testing for alignment with Movement goals, naming challenges, and local cultural contexts
Phase 4: Style guides
Gather the design elements, assets and tools on a digital platform in preparation for everyone in the movement to access and use.
Community involvement: ideation, expansion, and adaptation for local contexts
Where are we now?
Right at the beginning!
We are currently conducting workshops with a broad spectrum of the Wikimedia community. Community members from 40+ nations will be attending our workshop in Oslo, India and online, each one following the same method:
1.Prepping – Gaining the same insight and background for the project with presentations by Snøhetta and Wikimedia. We use predefined images as a tool to define “who we are?”
2. Zooming Out – Stepping back from immersing ourselves in facts and details, we zoom out and seek the core of who we are.
3. Getting Physical – Moving from verbal to tangible communication. Defining the meaning of who we are through creation.
Stay tuned to follow the process and get involved.